Key Words

Key words are an outline of words that best describe who, what, and where.
If you sell apples, your keyword is "Apples". You can have several key
words, let's say you sell apples but you have a grate selection of "caramel
apples" as well. In this case you would also list "caramel apples" as an
additional key word.

Key words let search engines know what you might be best listed under in the
search engine listings; however your website must validate these key words
by having them within the text of your websites content. List a key word for
a product or service you do not offer within your website and your website
could get spammed and never found by your audience.

You must be very precise in your selection of key terms; one mistake could
through your whole website in to jeopardy. Many search engines only read
about the first 100 characters or so of your key words, so listing hundreds
is just a waste of time.

Be sure that every key word you list is found often throughout your website,
otherwise you may go into a penalty with the search engine, resulting in
your site not being listed.

Key words are perhaps the single biggest factor in your website. Before
search engine optimization begins, the key words for the product or service
must be determined. Often the key words are the obvious product or service,
but many times it will not be so obvious.

In some cases the key word is not being searched for, maybe it's a new
product or service that people do not know exist but you want to tell them
about it, in this case we may target a product or service that accents the
product or service you have to offer.

Below are examples:

If you sell a butter making machine then you may want to add "butter
manufacturer" to your key words, even though you do not sell butter.

If you sell mattresses you may want to add "Sheets" to your key words
because people looking to buy sheets may be in the mattress market as well

If you sell cars you may want to add "compact cars" to your key words
because it is a category of cars.

If you sell search engine optimization you may want to add "website
optimization" because some people may call it by that term

Every website must have key words to be optimized, knowing the right key
words for your website can be more complex than any other factor, in fact if
you get your key words wrong, everything is wrong. So when choosing key
words leave it to an expert. Consult with more than one search engine
optimization company, often Optimizers that may be new in the business can
be wrong. Some search engine optimizers may even suggest key words based on what you tell them.