The responsibility Google, Yahoo or MSN has is to match the consumer search with the right product or service that was searched for. If you go to MSN
and input apples into the search bar you should find that MSN compiles a
list of web sites that discuss apples. Most likely this is what you will
find when you do a search.
What would happenif you asked the search engine for information about
apples and the search results showed a list of websites with information on
oranges? My guess is that you would soon stop using that search engine and
the search engine company would soon fail. No one wants to take the time to
perform a search only to find that the information you are looking for
doesn't pull up. This causes the consumer to become frustrated which
ultimately will cause the down fall of that particular search engine.
The algorithmis the brain of each search engine; it determines which sites
get placed at the top as well as the bottom positions. The algorithm is not
influenced by money it is a set of qualifying criteria that will determine
which non paid web sites will appear when a search term is searched for. The algorithm is the deciding factor of success or failure within search
engine optimization.
Paid search listings are from businesses trying to gain a profit from your
company. Often ads have bait and switch as well as various other problems.
When you search for a "Cadillac" you will often see an ad for some other
competing car. This happens because some company has bought ad space in
hopes that you might like their car, over a Cadillac. Clicks gained thru
search engine optimization are several times more effective than paid
marketing because they fit the customers desires better.
By allowing non sponsored unpaid search results, commonly referred to as
free listings, search engines can do a better job at getting you what you
want, while still allowing room for the paid ads. When I create a search
engine optimized site, I begin a symbiotic relationship with the search
engine that ensures both our survival. I build sites with heavy relevant
information and descriptions to satisfy the search engines. I do not use
trickery, known as *black hat* optimization.
