SERPS

Known as Search Engines Results Page with an S added to it. These are the web pages that appear after you insert a word into the search bar of a search engine. The major search engines typically display three kinds of listings on their SERP’s. Listings have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human or listings that are paid to be listed by the search engine.

If you were to type in the phrase “Dog Food” into the yahoo search bar, all of the website pages that yahoo displays about Dog food would be considered the SERPS.

A SERP can be one specific URL listing of one particular website within the page, or the term can be used more generally. SERPS can be each individual result on the page, or one or all of the pages for any queried search term.  

SERPS are the single most important object within Search Engine Optimization.

The SERPS determine the Winners from the Losers. “Page one position one” is perhaps the sweetest sound to any website optimizer. If your website gets to that position for your desired key word, you have won the race, results will happen. For frequently requested search terms, search engines do not build a new SERP each time. Instead, the search engines build the SERP once and save it for subsequent queries. Periodically the search engine will crawl the World Wide Web and will rebuild the SERP to make room for new pages and sites. The bots will then re-rank the pages according to the search engine’s own algorithm.